Methodologies

IMAGES Market Research provides full-service solutions from research design, questionnaire development, and data collection/ processing to multivariate statistical analysis and interpretation as well as the consultancy required for strategy development.

We can rapidly initiate a broad spectrum of techniques, both qualitative and quantitative, with different target groups:

• Focus groups, ethnographies, individual in-depth interviews (IDI’s), shop-alongs
• Web surveys, random digit dialing (RDD) telephone studies, and intercepts

Information is a constant working tool at IMAGES, whether we tap into existing client research, secondary research sources or recommend initiating specialized primary research.

We deliver quality results in many market segments. Over the years we have developed specific expertise in African American and Latino market segments as an extension to the general market. Besides in-house moderation, IMAGES Market Research is also affiliated with a network of diverse, talented and experienced moderators. This network includes multi-lingual moderators.

We currently maintain a partnership initiative with Yankelovich/ The Futures Company focused on Multicultural Millennials. We also have membership access to secondary research sources with Claritas and Competitrack.

We are an Atlanta member of Active Group, which provides remote viewing of focus groups through
webcasts in real time audio and video.